A NJ roofing and siding contractor was riding storm season and going quiet between events. We built a two-track system: a storm response engine that activates within hours of major NJ weather, and consistent off-season SEO that doubled year-round leads.
Titan Exterior did solid roofing and siding work across Bergen and Passaic counties. When a major storm hit NJ — hail, wind, heavy rain — the phones would light up. For a few weeks, they'd be slammed. Then it would dry up completely until the next event.
No SEO meant they were invisible for planned replacement searches — homeowners shopping for new roofs outside of storm damage situations. No storm response system meant that when storms did hit, competitors who had ads and landing pages ready to go were capturing leads before Titan even had a chance to react.
No content meant no trust signals for homeowners doing research. The trades market in NJ is crowded — a roofer with guides, photos, and reviews converts at a higher rate than a roofer with just a phone number and a logo. Titan had no content working for them between jobs.
A pre-built storm response package: landing page, Google Ads campaign, and GBP post templates — all ready to activate within hours of a major NJ weather event. When the storm hits, we flip the switch. Competitors who aren't prepared lose the first 48 hours of surge traffic to Titan.
Service pages optimized for residential roofing replacement and siding replacement searches across Bergen and Passaic counties. Separate pages for each target town. Internal linking structure built for category authority. All pages indexed and ranking within the first 90 days.
Monthly roofing and siding content targeting homeowner research queries: "how much does a new roof cost in NJ," "storm damage roof inspection," "when to replace gutters NJ." Content builds trust, ranks for long-tail searches, and converts homeowners who are researching before they call.
Always-on Google Ads targeting roof and siding replacement intent in NJ — not just storm searches. Campaigns running on replacement keywords that convert year-round. Budget scales up during storm response windows and returns to baseline during off-peak periods.
Service pages live and indexed. Storm response system built and on standby. Google Ads campaign launched targeting replacement keywords. On-page SEO complete across all target-town pages.
First page 1 rankings appearing for Bergen County roofing searches. Monthly content live — roofing cost guide for NJ homeowners indexed. Organic lead volume beginning to supplement paid traffic.
A significant wind and hail event hits Bergen County. Storm response system activated within 3 hours. Landing page live, Ads budget scaled, GBP storm posts published. Titan captured 3× more calls from this storm than any previous storm.
12 Bergen and Passaic roofing keywords ranking page 1 organically. Off-season inbound leads doubled vs. same period prior year. Monthly content building a library of trust-content that ranks and converts.
Storm season will come and go. The roofers who win between events are the ones who built consistent SEO and a content presence. We'll show you exactly what's missing in a free audit.
