Master's Plumbing had solid word-of-mouth and a skilled crew. But emergency searches in their service area were going to competitors with GBP and websites built for those queries. WeWebWorks handles all digital marketing for Master's Plumbing — and built the system that now generates 40+ calls per month at $18 per call.
Master's Plumbing had been handling residential plumbing in NJ for years — water heaters, drain cleaning, pipe repair, emergency callouts. Strong word-of-mouth within the neighborhoods they served. Repeat customers. Good work.
But online? Nothing. No website optimized for emergency searches. A thin GBP with 8 reviews and almost no fields completed. When a homeowner at 10pm searches "emergency plumber near me" or "plumber [town] NJ" — Master's wasn't showing up. Their competitors, some of them half as experienced, were capturing those calls.
There was also no way to measure anything. No call tracking meant no visibility into where calls were coming from. Jobs were being booked, but nobody knew which efforts were driving them — and nobody could prove that any marketing spend was working.
Built for the homeowner at 11pm with a burst pipe. Click-to-call above the fold. Emergency plumbing services featured on the homepage. Service pages optimized for every major plumbing search in the target service area. Fast load. Mobile-first. Structured data on every page.
All 100+ fields completed. Service categories structured specifically for emergency plumbing, drain cleaning, and water heater searches. Weekly photo updates. Q&A section populated. GBP posts active monthly. Structured to rank in the map pack for emergency queries across target towns.
Dynamic number insertion on every page — so every call can be traced to its exact source: which keyword, which page, which campaign. Monthly reports show exactly where calls are coming from. No more guessing. Every dollar of marketing spend is accountable.
Post-job review request system set up — automated follow-up texts to customers with a direct link to the GBP review page. Review count grew from 8 to 40+ reviews over the first 12 months. Higher review count and rating directly correlates with map pack position and conversion rate.
Website live. GBP fully built out and optimized. Call tracking installed on all pages. Review request system active. First calls coming in within 2 weeks of go-live.
GBP appearing in map pack for emergency plumbing searches in primary target towns. Review requests generating first batch of new reviews. Inbound calls growing week over week.
25+ inbound calls per month from organic GBP and website traffic. Cost per call already down to $34 — compared to $80 on Angi. No shared leads. Review count at 22 and growing.
40+ inbound calls per month. Cost per call $18. Review count at 40+. Top 3 GBP position for emergency plumbing searches across target service area. Angi cancelled. All leads owned and exclusive.
If you're paying per lead to a third party and watching your competitors' review counts climb while yours stagnates, we can fix both of those things — starting with a free audit.
