A NJ garage door installer wanted to own their spring season instead of splitting it with Angi competitors. We built a targeted campaign with a custom landing page and Synchrony financing integration — and generated a 4× return on ad spend over 6 weeks.
A single-focus landing page built for spring garage door installation conversions. No distractions. Headline focused on spring availability and Synchrony financing. Click-to-call and form both above the fold. Optimized for mobile — where most searchers convert.
Campaign targeting high-intent installation searches across NJ: "garage door installation NJ," "new garage door cost," "garage door replacement near me." Negative keywords tight to filter out service-only queries. All traffic sent to the dedicated landing page.
Synchrony financing application linked directly from the landing page. Monthly payment estimates shown alongside full installation pricing. Financing-forward messaging throughout — "As low as $X/month" in headlines. Financing adoption rate hit 35% of closed jobs.
Website visitors who didn't convert on first visit were served retargeting ads with financing messaging and spring urgency framing. Retargeting drove an additional 22% of total campaign conversions — from people who had already shown intent.
The campaign ran for 6 weeks targeting NJ garage door installation searches. These are the final campaign numbers.
Every lead that came through the campaign was exclusive. No competing with 4 other installers on the same phone call.
Targeted spring installation window before competitors fully ramped their advertising. Owning peak season first matters.
Whether it's spring installation season, summer storm season, or fall HVAC season — we build campaigns that own the window. Start with a free audit of what you're currently missing.
