Now accepting new trades clients in NJ
Lead Funnels

Lead Funnels That Turn Website Visitors Into Booked Jobs.

Most trades websites get a visitor, show them a phone number, and hope they call. A lead funnel captures their info even when they don't call — and follows up automatically until they're ready to book.

The Gap

The Trades Lead
Funnel Problem

Without a Funnel

They Visit. They Leave. Forever.

Visitor lands on your website. Sees a phone number. Not ready to call right now — maybe they're at work, maybe they're comparing three plumbers, maybe they'll "call tomorrow."

They don't call tomorrow. You never hear from them again. That lead is gone — even though you paid for the click, the SEO, the website. All of it.

With a Funnel

Captured. Nurtured. Booked.

Visitor lands. Opts in for a free quote or free audit — low friction, high value. Their contact info is captured even if they don't call.

Automated follow-up goes out over the next 7 days — helpful, professional, with your reviews and your phone number. They book when they're ready — often 2–5 days later.

Most trades businesses convert 1–3% of web visitors. A proper funnel pushes this to 5–12%.
The System

What a Trades Funnel
Looks Like

01
Stage One

Capture

Dedicated landing page with a single clear call to action — free quote, free estimate, free audit. Built for speed, mobile-first, zero distractions.

  • Fast-loading, conversion-optimized layout
  • Single CTA — no menu, no links out
  • Mobile-first design for the 70%+ on phones
  • Form captures name, phone, job type
02
Stage Two

Nurture

3–5 touch SMS and email sequence over 7 days. Follow-up, value, social proof (your reviews), offer. Automated and sent from your phone number using our platform.

  • Day 1: Immediate confirmation + intro
  • Day 2: Social proof (your reviews + a win)
  • Day 4: Value-add (what to expect, FAQ)
  • Day 7: Final follow-up with direct CTA
03
Stage Three

Convert

Calendar booking integration or direct call prompt at the moment of highest intent. Every lead tracked — booked, cold, or still in sequence.

  • Calendar integration for online booking
  • Click-to-call prompt for ready buyers
  • Lead status tracking (booked vs. cold)
  • Every stage measured and optimized
Platforms & Tools

Integration & Platforms

We connect your funnel to the tools you already use — or set up the right tools if you're starting fresh. No forcing you into a platform that doesn't fit your workflow.

🔍
Google Ads
🌐
Your Website
💬
SMS via Twilio
📧
Email Platform
📋
ServiceTitan
🏠
Housecall Pro
📅
Calendar
Booking
📊
Simple CRM
📞
Call
Tracking
Review
System
We build the funnel around the tools you already use — not the other way around. If you're on ServiceTitan, we connect to ServiceTitan. If you're on Housecall Pro, we connect there. If you're using nothing, we set up the right tools for your volume.
Common Questions

Lead Funnel FAQ

Lead funnel setup is included in Growth and Scale plans — no additional cost. Standalone funnel build: $1,500–$3,000 depending on complexity of the landing page, number of follow-up sequences, and integrations required. Most trades businesses find the funnel pays for itself within the first 1–2 booked jobs it captures.
Typically 2–3 weeks for a full funnel build, test, and launch. That includes landing page design, copy, follow-up sequence writing, platform integration, and QA testing before going live. We don't rush — a funnel that's been properly tested converts better from day one.
No — we can start simple with SMS and email sequences without a full CRM. A basic funnel with Twilio for SMS and your existing email platform works well for most NJ trades businesses under 100 leads/month. We'll recommend a CRM if your volume justifies it and integrate with ServiceTitan or Housecall Pro if you're already there.
Well-built trades funnels see 5–15% conversion from lead to booked job. Cold follow-up sequences — people who visited but didn't call immediately — typically run 3–8%. Both are dramatically better than the 1–3% most trades websites convert without any funnel. The difference compounds: more leads captured, more booked, same ad spend.

Stop Losing Leads Who Visit Your Site and Don't Call.

Build the follow-up system. Get a free audit — we'll show you exactly how many leads your current site is losing and what a funnel would recover.

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