Bergen and Morris county homeowners planning major renovations research for weeks before calling. We build the project-specific quote forms and automated follow-up sequences that capture those leads — and keep you in front of them until they're ready to commit.
A homeowner planning a $150K kitchen renovation or second-floor addition doesn't call the first GC they find — they visit 5-6 websites over several weeks, look at portfolios, read reviews, and fill out forms. Most GC websites offer one generic contact form and no follow-up. That lead goes to the GC whose funnel captured them on visit one and followed up consistently over the next two weeks.
We build project-specific landing pages — kitchen remodels, bathroom renovations, additions, full-home renovations — each with a tailored quote form and a 14-21 day follow-up sequence that keeps you visible throughout the homeowner's decision timeline.
Project-specific quote forms for each service type — kitchen, bath, addition, full renovation. Each form asks qualifying questions (budget range, timeline, project scope) that both qualify the lead and feed your estimator with useful pre-consultation data.
A 14-21 day follow-up sequence by project type: portfolio examples, similar project case studies, financing options, a process overview, and a consultation scheduling prompt at the optimal point in the sequence.
Leads are routed to an online consultation booking link at the peak engagement moment in the sequence. Qualified leads with specific budget and timeline information get priority routing to your lead estimator.
A GC funnel uses project-type specific entry points: kitchen remodel quote form, addition inquiry form, bathroom renovation request — each asking the questions that qualify the lead and prepare your estimator. All feed into a single CRM with automated follow-up sequences by project type.
Renovation leads research for weeks or months before committing. A 14-21 day follow-up sequence — covering portfolio examples, financing options, project timeline, and a consultation offer — keeps you top of mind throughout the decision period. WeWebWorks builds this for NJ GCs.
Bergen and Morris county GCs with a proper lead funnel and follow-up sequence typically see 15-25% of quote form submissions convert to consultations, and 30-40% of consultations convert to booked projects. Without a funnel and follow-up, most GCs convert under 5% of website visitors.
Free audit. We'll identify exactly what your website is missing to capture and convert high-value renovation leads.
